What Strategy is Right for My Product or Service?
This is a question that doesn’t have one definitive “right” answer, but the better your strategy, the more likely you will be profitable. There are many things to consider when choosing a digital marketing strategy, and every day brings more change to the various platforms and competition. The result is there is an ever expanding pool of tools and opportunities to interface with your potential customers. We will work with you through many of the crucial questions like:
- Who is your target market?
- Who is your main competition and how are they getting their customers?
- What are the key differentiating factors that set your product or service apart?
- How do we reach the right customer segment and how do we position ourselves as a superior option?
Don’t be overwhelmed – get excited. There is opportunity inherent in the ever shifting patterns of user behavior. With the right campaign on the right platform you can reach your potential customer at just exactly the right time, and do so more cheaply than your competitors.
You may not be competing with the same companies on the web than who you are locally. Companies can provide many services remotely and/or may be trying to contact your customer base with alternative products or services. One thing that’s great about having competition is that you can learn from them how they are attracting business and within this knowledge there will be opportunities to compete with them for the customers who are a good fit for you.
One way to simplify identifying your online competition would be to analyze who is ranking above you for your desired keywords. Depending on who is ranking and how their product or service differs from yours will greatly influence what strategy and message we create to get more exposure for your business.
Let Us Help You With Your Digital Strategy
We have decades of experience analyzing various industries to help new entrants position themselves to win, or help veteran companies strengthen their value proposition to grow market share. Fill out our form for more information on how we can help you.