On our social media page we talk about the difference between Skittles and Abba Zabba’s FB Fan Pages.

A good FB Fan Page has a few things that will really increase it’s popularity and conversion (we can help with these):

Intimacy and a Personal Identity

It is hard for us to overstate the importance of this part.  Some companies put their brand on facebook hoping that being merely being present on Facebook will be enough to gain followers.  If you are not a brand that “excites” loyalty and is part of the user’s identity (think Tiffany, American Apparel, or Harley Davidson), then you probably should be creative in setting up your FB fan page.

We have found it very helpful for some of our clients to identify an “expert” that can represent the brand by being a personality.  This expert is a “brand representative” who can offer advice and have  a dialogue with fans of the Facebook page.

Another interesting approach is utilized by Bank of America’s popular “Building Opportunity” Facebook/Twitter campaign.  This institution is obviously uniquely positioned and this approach probably won’t work for many. Still,  in this current period of unrest and hard feelings toward banks, this concept has been embraced by a decent sized following.

FB Fan Page

BofA has a Creative Approach

Useful Communication

Following this concept of intimacy, we stress to our clients that in the social media realm useful information is very important.  It is a common social networking faux pas to post marketing and advertising type content that makes your brand look good.  In short, people won’t spend their free time on social networking sites to  read advertisements.

We have found that it is good to use the FB Fan Page to offer advice or special promotions to the followers.  This benefits the followers and might also motivate them to share the content with their online network.

Appropriate Frequency of Messaging

Every brand and unique approach to Facebook Fan Pages will probably warrant a unique frequency of messaging.  Some Facebook fan pages that our team follows can be too “busy” and clog our feed; others will lay dormant for days or weeks between postings.  We all agree that it is much more likely that a user will “un-like” a fan page that “overposts” than one that “under-posts.” There could almost be a psychological phenomenon that makes gives posts a little more perceived value or “weight” when it comes from  FB Fan Pages that post rarely…

We have tools that we can help you set up (like www.hootesuite.com) to schedule several Facebook messages to go out at predetermined times in the future.

Tied in With other Social Networking/Social Media Platforms

Facebook works great with youtube, and we recommend using video to communicate with your Facebook fans.

Also, why wouldn’t you want to also publish your Facebook messages to your Twitter account? In almost all cases this is a no-brainer.  The more content you are feeding through your various channels the more followers and potential customers will see your posts.

Similar to the tools we use to schedule tweets for future times, we can also automate the posting of facebook fan page posts to twitter (and vice versa).  We can also integrate with

Customization of Facebook Page

We are a little wary of the trend of “tricking out” your Facebook Fan Page too much.  A basic “splash page” when you land on the page for the first time (ie if you are not a “fan”) but we recommend allowing Facebook users to access the content and see the “wall” without officially “liking” the page and becoming a fan.

H.I.M. Can Help

Managing a Facebook Fan Page can be fun but setting one up can be frustrating. Fill out the form or give us a call to discuss what might be the best way to set up your product or service on Facebook.