In our blog post about Customization, Localization, and the New Google, we discuss the new customized search results that users are getting and how prominently localized search results play into these.
The importance of these new search results is that they provide an opportunity for new players to get to the top of page 1.
Local services, restaurants, and stores particularly have the opportunity to benefit from the new localized search results. The key is to set up business listings effectively and have them optimized. H.I.M. is here to help show you leverage the new system and
Setting Up and Managing Local Business Listings
Our local SEO team helps businesses get the proper exposure in business listing services like:
- Google Local Business
- Yahoo Local Business
This requires verifying the data with the online directory, and then optimizing it for keywords (and photos, logos, videos, etc). There is also a lot of opportunity for the main website to get additional traffic if properly optimized for localization.
The Importance of Customer Reviews
All of these business listings from competing providers are surprisingly cooperative when providing as many customer reviews as possible. We can assist in this area by launching programs that will generate good (and ethically created) business reviews. This will keep your "star ranking" high and create instant trust with your potential customers.
We can also help to mitigate negative reviews, and in certain instances have them removed. Contact us form more information about online reputation management.