Can You Feel The Ground Moving?

Solid strategic foundations allow businesses to thrive in times of rapid change.

In the last decade, businesses have had to completely adapt to the internet marketing model.

Advertising dollars that were tabbed for promotional activities like print ads, TV commercials, and even sales reps have been re-allocated to internet marketing campaigns.
Customized Internet Campaign

As the landscape has shifted the ground has swallowed some companies whole. But, other businesses have wisely ridden the wave of change to new heights.

At H.I.M. we have developed proven strategies that can be applied to all emerging internet platforms and technologies. There are certain principles - like segmenting your potential customers and striking them with a customized message - that will be effective regardless of what search engine, operating system, or social networking platform rises to the top.

If you feel like the rug is being pulled out from under - it has.

Contact us for a consultation and we will analyze your internet marketing strategy and create a plan for greater exposure and more conversion for your business. We can provide answers in a variety of areas:

  • analysis of competitive landscape
  • analysis of your website and internet marketing strategy
  • plan for immediate results (more costly but effective)
  • plan for long term growth (greater ROI)
  • analysis of your message, brand, product/service position

Please browse our site to learn about our approach to the many facets to internet marketing.

June 5, 2014

Don’t Look Now but Denny’s Twitter is Killing

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March 20, 2014

Competitive Intelligence: Every Bit.Ly link has Public Analytics

See Public Click Through Analytics for Any Bit.Ly Link

I included this as part of an article I wrote about Dominos amazing first tweet about lewd employees getting arrested and fired, but it deserves to be mentioned in it's own post. You can add the “plus symbol” (+) to the end of any link and see a lot of data about click throughs and referring sites. Example: link that was included in Dominos' tweet: // Add "+" to the end of URL to see a ton of analytics: //

An Example of Interpreting Public Analytics

The domino’s bit ly link analytics are as good an example as any, you can see total click throughs on "this link" and then it shows "all links" (to clarify: "all" links that are pointed to that destination URL"):

What we can learn: how many shortcuts were created for this URL and (in conjunction with the other info on this page) where they were placed and how effective the various placements were in getting 'click throughs.'
March 20, 2014

Dominos Pizza First Tweet – Employees Arrested & Fired Video

This appears to be one of the all time greatest corporate tweet gaffes. I was alerted to this by Jon Hendren's tweet (@fart)

I asked for a link and voila, it appears to be true.  Dominos appears to have posted a tweet that links to a page on their site which contains a video and article addressing some very kinky Dominos employees, and I quote:
"...videos of two of Domino’s Pizza employees appearing inappropriately within one of our franchise restaurants have been circulating online."
  The employees were arrested and fired. The video on Dominos site is currently set to "private" and it appears to be a corporate generated "response"/damage control video with a Dominos executive discussing the incident.  I did find a news video that is probably about this incident. Since Dominos already made the video private, I'm going to post screen shots of the tweet and the landing page for posterity, because they might not be long for this world. I think my favorite part of the Tweet is "Please RT" at the end.  Here's the landing page from the link (click image to view full size):   See Public Click Through Analytics for Any Bit.Ly Link PRO TIP: You can add the "plus symbol" (+) to the end of any link and see a lot of data about click throughs and referring sites.  The domino's bit ly link analytics shows some pretty good numbers (for a first tweet)! About @fart: Jon Hendren is from San Jose and definitely the funniest and coolest person there. Also, Jon managed to nail down the twitter handle @fart, how far ahead of the curve do you have to be to do that?! Follow Jon for clever tweets that will change your life.  Disclaimer: never, under any circumstances, should you click on images that Jon tweets.